Marketing

Events at local breweries can be a fun way to educate younger members about getting their first mortgage but credit unions must walk a fine line at such events.

As part of a settlement with the National Fair Housing Alliance and the American Civil Liberties Union, the social media platform will no longer allow certain advertisers to target users by age, gender or ZIP code.

The Saginaw, Mich.-based institution has yet to reveal the new name, though management indicated that it won't include a religious reference.

The former Washington Gas Light FCU in Virginia has unveiled its new name.

A focused approach on product standards and social responsibility can help build healthy relationships with Gen Z shoppers, who will, in turn, promote products to their family, friends and followers, writes Steve Davidson, vice president of warranty products at Fortegra.

The banks have no choice but to pick a new name, marketing experts say, but good luck: The best ones may already be taken, made-up names can sound forced, and any change might nudge more customers to rethink their loyalties.

Two Iowa CUs had to come up with new names after a 2018 law prohibited them from using state universities as part of their brand identity.

American National Bankshares is trying to force the proposed American Bank & Trust to change its name.

Bank makes first hires for its corporate cash management business; the former Fed chair says the industry is too focused on profits.

Midwest BankCentre in St. Louis, with the help of a stable of fintechs, started Rising Bank to keep up with big banks in the hunt for deposits and millennial customers.