Thought Leadership

The New Face of Marketing: A conversation with Sweta Mehra, CMO ANZ

Partner Insights from
Complimentary Access Pill
Enjoy complimentary access to top ideas and insights — selected by our editors.
Want unlimited access to top ideas and insights? Subscribe Now

EVOLVING ROLE OF CMO AND MARKETING

Processing Content

The Capgemini Research Institute spoke to Sweta Mehra, Chief Marketing Officer, ANZ, about how ANZ is taking on digital-only banks and redefining the role of marketing in financial services.

Download the Report

For reprint and licensing requests for this article, click here.
Digital marketing Customer-First Growth
MORE FROM AMERICAN BANKER