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Customer-First Growth

Banks must embrace new ways to grow wallet share and deepen the emotional connection to their customers.

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Putting the client at the heart of wealth management

Read about how banks are working to enhance their firm’s recognition among high net-worth individuals and beefing up their product portfolios with relevant and convenient services.

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Recent Capgemini Perspectives
Customer-centricity
The Martech Imperative: A Commissioned Study by Forrester Consulting
An increased emphasis on privacy and data regulations provides financial services the chance to catch up to digital natives. CMOs must embrace a customer-centric strategy to drive differentiating customer experiences, invest in modern marketing technology stacks, leverage first-party customer data, and enable data-driven decisioning.
Customer-centricity
Accelerating Growth: How Banks Can Fast Track Customer Personalization
Create a foundation for stronger customer connections by eliminating legacy strategy, design and process roadblocks.
Wealth management
Consent Management: Customers Take Control
Consent management is an increasingly vital capability for effective data marketing, corporate transparency, and building customer loyalty.
Digital marketing
Thought Leadership The New Face of Marketing: A conversation with Sweta Mehra, CMO ANZ
Sweta Mehra has used her role to introduce a data-led approach to marketing. Under her leadership, the bank has invested in a range of innovative digital solutions that driving significant growth the business.
Case Studies
Digital marketing
AXA
To launch an ambitious new online experience, AXA Group collaborated with frog to simultaneously redefine its content strategy, design language system and user experience, in just nine months.
Digital marketing
Intesa Sanpaolo
To transform the banking experience, frog and Intesa Sanpaolo tested and refined design concepts with clients and employees using full scale working prototypes. The result is a new branch design that fundamentally reframes customer interactions with the bank.
Digital marketing
Mashreq
Mashreq has been a pacesetter in Middle East banking as the largest bank in the UAE. Read how frog was engaged by Mashreq to create a single currency loyalty program that would cut across all products and services offered by the bank and unlock the commercial potential associated with cross-sell.
Personalization
Customer-First Growth: Key Elements for Success
Client relations
Customer-First Growth: Key Elements for Success
Faced with shifting client expectations and increased competition from fintechs, banks must embrace new ways to increase wallet share and engage with their customers. Learn more.
Digital marketing
A New Playbook for Chief Marketing Officers
The CMO mandate is expanding beyond traditional brand-building to enabling real-time, customer-first marketing. Data and insights are key to driving sustainable growth.
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