Digital marketing

Third-party cookies will essentially disappear as a tracking tool on the internet by the end of 2024. Marketing to customers using first-party data may be a better tactic regardless.

The Consumer Financial Protection Bureau provided guidance about digital intermediaries and lead generators that accept payments to steer borrowers to financial products.

The $4.4 billion-asset institution's 30-second commercial on Sunday sought to promote the idea of financial wellness as integral to "not-for-profit" banking and boost new member growth.

The online brokerage sees its popular talking babies ads as a way to get tens of millions of viewers to think about how they might put their money to better use.

Only a few dozen mortgage firms could likely afford the $7 million ad for this year's big game, a marketing veteran said.

Younger customers want personalized engagement, including in their music playlists, experts said at American Banker's recent Digital Banking conference.

New data from Arizent Research unveils the trends and needs of financial service industry tech buying team.

The agency issued an interpretive rule earlier this month that said digital marketers must comply with federal consumer financial protection law. Banks will need to double down on compliance when engaging with these companies.

Websites such as Credit Karma and LendingTree, which work closely with financial institutions, have had to rethink their strategies to bounce back from the pandemic.

The Massachusetts bank used data analytics to improve onboarding, cross-sell more effectively and prevent attrition.