Bluetooth Tech Heats Up Among Retailers, Bankers
Published March 13, 2014 12:57 PM
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Updated February 10, 2020 10:44 AM
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Bluetooth Low-Energy technology, also known as BLE, is catching on among retailers and bankers as a way to identify customers as they enter an outlet and customize the service they receive. The question for the industry is whether Blee will overcome technological and privacy concerns and become a competitive advantage.