Established banks are ultimately facing a loyalty crisis as digital challengers offer platforms and services that are highly engaging, easy-to-use, and always accessible via numerous channels and devices. However, in response to growing demand for user privacy, regulatory agencies and private companies are taking steps to limit data collection. As cookies become less relevant, identifying, consolidating, and leveraging data will be more important than ever in achieving true personalization.
Attendees will learn about:
- Best practices for data retention, archiving, and regulatory compliance
- Identifying corresponding business capabilities for achieving personalization and identifying gaps
- Personalized content, communication and engagement with customers while maintaining compliance
