To control fraud risk, many banks are layering on more controls, step-ups, and friction. That friction can help control risk, but creates a tax on growth by causing higher abandonment rates, increased call center volume, inconsistent cross-channel experiences, and slower digital adoption. Meanwhile, fraud continues to evolve across the lifecycle, exploiting the gaps between siloed systems and static rules.
Authentication is a pivotal 'make or break' touchpoint that can secure long-term loyalty or cause immediate abandonment. That's why leading organizations are increasingly moving to a risk-based approach — continuously assessing identity context across onboarding, login, servicing, and money movement.
Join Alloy and Santander for a practical discussion on how modernizing authentication can support safe growth. We'll explore:
- Why static MFA and hard-coded rules create hidden operational and CX costs
- Five common authentication mistakes that quietly stunt growth
- How risk-based authentication enables friction-right experiences
- How an orchestration layer can unify identity decisions across digital and human channels
- How fraud and authentication systems are converging
