Scaling SEO in financial services takes more than keyword targeting — it requires strategy, structure, and stakeholder alignment. In this American Banker-iQuanti Webinar, Warren Lee (VP, Digital Direct Acquisition Marketing at OneMain Financial) and Justin Harris (VP, Search Engine Optimization at iQuanti) will dive into what it takes to scale an SEO program for acquisition across multiple lines of business — including playbooks, pitfalls, and proven frameworks tailored for the BFSI sector.
Key Takeaways:
- Learn what it really takes to scale an SEO program across multiple business units, products, or markets.
- Discover how to align SEO with customer acquisition goals — from traffic to conversions and qualified leads.
- Uncover frameworks for operationalizing SEO within large, compliance-heavy orgs like banks and lenders.
- Hear lessons learned from enterprise SEO initiatives at OneMain Financial and other BFSI leaders.
Join us to learn how high-growth financial brands are scaling organic acquisition — and how you can too.
