The Generational Shift
As Gen Z becomes the largest and wealthiest group of financial decision‑makers, their priorities, expectations, and digital fluency are reshaping the industry.
Velera's 2025 CU Growth Outlook research highlights how these behavioral shifts are transforming financial services.
To stay competitive, Financial Institutions need to understand Gen Z's evolving mindset and rethink their strategies around personalization, AI, digital transformation, and operational efficiency.