Community banks have plenty of internal and customer data — yet few institutions are truly leveraging this valuable information to drive growth. The fact is, the transition to data-driven decision making requires more than technology investment. It's also a major cultural change for bank leaders and staff.
Traditional banking culture kept data tightly controlled and sequestered. But forward- looking and growth-oriented institutional cultures embrace data transparency and use data to create a shared language. This empowers bankers to track their own data and helps teams pull together and maximize productivity.
For bank leaders wanting to kickstart a new culture of data-driven decision making, this white paper outlines an actionable four-step guide to introducing a data-driven culture.