The wealth management industry is evolving due to the rise of the mass affluent and HENRYs, along with a $84.4 trillion generational wealth transfer by 2045. These shifts, combined with growing demand for digital solutions, require firms to move beyond traditional prospecting methods to data-driven, personalized strategies.
By leveraging AI and analytics, wealth managers can identify prospects, tailor recommendations, and deliver hyper-personalized experiences through omnichannel marketing. This approach not only enhances client relationships but also equips the next generation of advisors to thrive in a changing landscape.