Our company has chosen to focus on the latter two components by creating a better market-driven solution and encouraging and inspiring more innovators to enter this space. Hopefully we can help improve the financial health of the 38,356 customers who will take out a payday loan today, tomorrow and every other day this year.
Sasha Orloff and Jacob Rosenberg are the co-founders of LendUp, a nonbank lender backed by Silicon Valley venture capitalists and launched in October 2012.





































