Mobile Home Banking: How 5 Banks Take to the Road
August 28, 2013 11:37 AM
Disaster recovery. Offering customers job-search help. Penetrating underserved markets. Dishing out ice cream to promote a brand. Financial institutions have a multitude of reasons for deploying services on wheels. Here are five financial institutions offering services via motor vehicle across the country.
Image: Thinkstock
Wells Fargo's (WFC) mobile ATMs were used for disaster recovery after Superstorm Sandy hit the East Coast last year.
PNC Bank opened a temporary pop-up branch in Atlanta to test out a relatively unexplored market for the Pittsburgh bank.
Fifth Third Bank's (FITB) "ebuses" provide job hunting tools , credit counseling and financial education resources for customers. The 40-foot retrofitted city buses come with computer workstations and internet connectivity via satellite linkups.
In past years, BankUnited's (BKU) bank on wheels has included an ATM and teller window. In recent months, the Florida bank rented three trucks from Mister Softee to dish out ice cream and build name recognition as it entered the New York market.
MBF Industries customized a truck that SunTrust (STI) has used at events, like NASCAR races and football games, and as a temporary branch at construction or remodeling sites. The vehicle's features include customer service and teller desks, ATMs and other amenities.
