What's in a Name? Banks That Have Rebranded

M&A, bank consolidation and marketing strategies are among the reasons why a number of banks have changed their names in recent months. Here are some notable examples from this year. (Image: Thinkstock)

FNB United → CommunityOne FNB United → CommunityOne

FNB United in Asheboro, N.C., changed its name to CommunityOne Bancorp on July 1 in a move tied to its integration of Bank of Granite, which it bought in 2011.

North Jersey Community → ConnectOne North Jersey Community → ConnectOne

North Jersey Community Bancorp transformed into ConnectOne Bancorp earlier this year as it began looking at expansion into New York.

LowellBank → Sage Bank LowellBank → Sage Bank

LowellBank in Lowell, Mass., became Sage Bank this year as it looked to distance itself from a geographically constraining name.

Advertisement
BNC Financial → Bankwell Financial BNC Financial → Bankwell Financial

BNC Financial will rebrand itself as Bankwell Financial in September. The company, which unveiled its first acquisition earlier this year, plans to enter more markets across Connecticut.

Community Partners → Two River Bancorp Community Partners → Two River Bancorp

The New Jersey company adopted the name Two River Bancorp to "create greater awareness of the company and its business," CEO William Moss said in May.

Yadkin Valley Financial → Yadkin Financial Yadkin Valley Financial → Yadkin Financial

The North Carolina company scrapped the "Valley" in its corporate name while also adopting a single brand for all of its various business lines.

M&A, bank consolidation and marketing strategies are among the reasons why a number of banks have changed their names in recent months. Here are some notable examples from this year.

Comments (0)
Be the first to comment on this post using the section below.
Post a Comment
You must be registered to post a comment.
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.

 

asdasdasdasd
Already a subscriber? Log in here
Please note you must now log in with your email address and password.