Whitney hires hope for Alabama operation.

John C. Hope 3d has been appointed chairman and chief executive officer of Whitney Holding Corp.'s operations in Alabama, with headquarters in Mobile.

Whitney is acquiring the assets and assuming the deposits of Mobile branches of Peoples Bank.

Mr. Hope has also been elected an executive vice president of Whitney Holding, which is based in New Orleans, La.

He joins the Whitney organization from AmSouth Bank of Alabama, where he was an executive vice president and manager for the southern area.

John M. Turner will be the bank's president. He had been with AmSouth as senior vice president and manager of the corporate business banking division in Birmingham.

G. Robert Baker Jr. will be senior vice president of Whitney's operation in Alabama. He has spent the last seven years at AmSouth, most recently as assistant vice president and manager of business banking for the southern area.

Whitney Holding Corp. is the parent company of Whitney National Bank, which has assets of $3 billion. The bank has 44 branches throughout southeast Louisiana.

NEW ENGLAND

GREENWICH Associates, Greenwich, Conn., said Joseph R. Herbert has joined the firm as partner and chief operating officer.

Greenwich Associates does research for financial institutions and advises them on strategy.

Mr. Herbert was vice president and general manager of Prentice Hall Legal and Financial Services, a division of Paramount Communications that provided professional and information services.

Also joining Greenwich Associates are Richard L. Van de Berghe Jr. as a vice president of the firm's banking team and Mark W. Weber, who consults on corporate banking with leading European and American banks.

Michael P. Kustra has been named a vice president in the firm's investment banking and institutional brokerage practices.

Mr. Van de Berghe was a vice president and a team leader of the Sumitomo Bank in New York. Mr. Weber was a relationship manager at Credit Suisse, where he worked on a team that covered British multinationals. Mr. Kustra was a senior associate at Morgan Stanley, where he worked with the capital markets group.

THOMSON FINANCIAL Services, Boston, has appointed Lee J. Cutrone to the post of managing director for its electronic settlement group for the Americas.

Mr. Cutrone has been with Thomson since 1992 and had been head of sales and marketing for the electronic settlement group.

Mr. Cutrone previously was senior vice president of sales and marketing at the American Stock Exchange.

Michael W. G. Fix has been appointed managing director of the European division of the electronic settlement group, which provides integrated paperless software solutions to the global securities market.

Mr. Fix was with Knight-Ridder Financial Hong Kong/Macau, where he was general manager and director of sales.

MIDWEST

KEYCORP, Cleveland, said James D. Westley has been named senior vice president and national sales manager for Keycorp Leasing Ltd.

Mr. Westley is responsible for Keycorp's direct sales force across the country and developing and expanding the leasing business.

He will be moving to Albany, N.Y., from Cleveland.

MARSHALL & ILSLEY Corp., Milwaukee, said Donald W. Layden Jr. has been named senior vice president.

Mr. Layden was executive vice president of M&I Data Services Inc. He will be responsible for managing Marshall & Ilsley Trust Co. and M&I Investment Management Corp.

MIDDLE ATLANTIC

HSBC SECURITIES Inc., New York, said Chad S. Elson has joined its institutional sales management team.

HSBC Securities, formerly Carroll McEntee & NcGinley Inc., is a principal member of the HSBC Group and a primary dealer in U.S. Treasury securities.

Mr. Elson is responsible for expanding HSBC Securities' coverage of large institutional accounts. He will be heading up a specialist sales force in U.S. government Treasuries and agency securities.

Mr. Elson was formerly with Bear Stearns & Co.

SOUTHEAST

CHASE FEDERAL BANK, Miami, has appointed Patricia W. Morgan as senior vice president, chief auditor, and corporate compliance officer.

She is responsible for the bank's compliance with banking regulations as well as the documentation of the bank's performance.

Ms. Morgan had been senior vice president, deposit operations.

WHITNEY NATIONAL Bank, Baton Rouge, La., has named five new assistant vice presidents. They are;

* Stephen E. Wessel, branch manager at Elmwood Village.

* Jerry Tanner, Poydras Street branch manager.

* Gordon R. Green, market research manager.

* Elizabeth A. Hobba, training specialist in the human resources division.

* Donna B. Touchet, manager at the Oil Center branch in Lafayette.

Amy O. Jones and Angele C. Sanders have been promoted to banking officers in the retail lending center. Charlean D. Milton, assistant branch manager and operations officer at the Plank Road branch, has been promoted to retail banking officer.

WEST

BANK OF AMERICA, San Francisco, has promoted David G. Mackenzie to executive vice president from senior vice president.

Mr. Mac-Kenzie is responsible for identifying and controlling fiduciary risk within the private bank.

Philip M. DeCarlo has been promoted to senior vice president.

Mr. DeCarlo, formerly a vice president, is manager of corporate finance and capital markets for B of A's commercial bank division.

He is responsible for providing investment banking and capital markets services, including private placements, mergers and acquisitions, and rate-hedging products, to midsize businesses in California and throughout the West.

Massey Bambara has been named regional vice president of the the bank's Santa Rosa regional commercial office. Mr. Bambara's predecessor, vice president Alan Clifton, is now bankwide program director of management, industry, and business evaluation for commercial credit training. Mr. Bambara will oversee Marin, Napa, Sonoma, and Mendocino counties. He was senior division credit risk manager for the California commercial banking division in San Francisco.

THE FEDERAL RESERVE Bank of San Francisco said Judith M. Runstad has been designated chairman and James A. Vohs deputy chairman for 1995.

Ms. Runstad is a partner and land-use specialist at Foster Pepper & Shefelman in Seattle.

She also has been named to a second three-year term as a director of the San Francisco Fed for 1995. She has been deputy chairman.

Mr. Vohs, retired chairman and CEO of the Kaiser Foundation Health Plan Inc. and Kaiser Foundation Hospital in Oakland, joined the Fed's San Francisco head office board in 1990 and has been its chairman for three years.

He and Ms. Runstad were selected as directors who are representative of nonbanking interests on the board.

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