Fending off a broad array of rivals, the top 50 agricultural banks  boosted their lending markedly last year. 
The banks increased their holdings of agricultural loans by more than  11%, well ahead of the 7% growth in such loans posted by the banking   industry as a whole, according to an American Banker survey.   
  
The 50 leaders, ranked in the table at left, were culled from the 1,964  banks nationwide that have at least 25% of their loans in agriculture. 
The top 50, all with assets of less than $500 million, have been  battling not only larger banks but Farm Credit System entities and newer   competition like credit unions and farm equipment companies.   
  
"Commercial banks have been aggressive in ag lending over the past few  years and have been able to increase their market share rather   substantially," said Marvin Duncan, a professor of agricultural economics   at North Dakota State University in Fargo.     
Banks seeking to build their businesses have been aided by stepped up  capital expenditures by farmers, he suggested. 
"Farmers this past year have been somewhat more aggressive than they  have been in some time adding new equipment," Mr. Duncan said. 
  
But the business could get tougher for banks this year. Farmers, Mr.  Duncan said, have less cash flow and are bracing for sharp cutbacks in   government support. At the same time, equipment companies may become more   aggressive in offering reduced or no-interest loans.     
For banks, "I think ag loan growth is going to be hard to come by," Mr.  Duncan said. 
In 1994, the survey found, more than half of the top 50 managed to post  double-digit growth. And one - Iowa's Shelby County State Bank - hit the   triple digits. It posted a merger-related increase of 295%.   
Though some money-center and regional banks have larger agricultural  portfolios, the 50 banks shown in the table are notable for their   commitment to the business. For 10 of the institutions, agricultural loans   accounted for more than half of total assets at yearend.     
  
The survey was based on recently released data from regulatory reports  filed by banks. 
Some of the top 50 credited their growth last year to the strength of  specific crops in their markets. 
First American Bank in Crookston, Minn., for example, was lifted by a  booming sugar beet business, said Rod Nelson, chief executive. 
Feather River State Bank, Yuba City, Calif., said it boosted its  business by opening a branch in an area with many tomato growers. 
"We have been fairly aggressive in attracting (ag) borrowing," said  chief executive Robert Mulder. "A lot of the big banks have backed away   from it."   
As they look ahead, agricultural lenders have a long list of concerns,  including the 1995 Farm Bill, increased competition and rural development   lending. Topping the list, however, is the performance of local farmers.   
"A huge concern for us always is: Are our customers profitable?" said  Philip M. Burns, president of $70 million-asset Farmers and Merchants   National Bank, West Point, Neb. "(We) can't do well unless our customers do   well."     
As a result, agricultural bankers' outlooks for 1995 vary greatly based  on where they are, what they bankroll and how the crop or industry has done   recently.   
Livestock producers took a beating in 1994 as an abundance of products  sent cattle and hog prices plummeting. 
"Our customers did not finish a quarter in 1994 where they saw black  ink," said Mr. Burns, whose agricultural loans are nearly 70% livestock-   oriented.   
However, most livestock producers had accumulated enough cash and equity  in recent years to head off serious problems for banks last year, said Mark   Drabenstott, vice president and economist at the Federal Reserve Bank of   Kansas City.     
"Most lenders would agree their portfolios are in good shape," he said.
Some agricultural lenders say the key to safe lending is product  diversification. 
Ronald L. Brown, president and chief executive of the Farmers National  Bank, Buel, Idaho, said his business has benefited from being able to   finance a range of products that includes dairy products, potatoes, sweet   corn and other grains, dry beans, and sugar beets.     
"Because of our diversification, we have seen good results," said Mr.  Brown, whose bank is No. 24 in the ranking. "Our loan portfolio is in   better shape because of those results."   
Nebraska banks led the pack in yearend holdings, taking four of the top  five slots. Banks in that state enjoy a huge demand for credit from two   predominant businesses: cattle and irrigated corn production, Mr. Burns   said.     
But Kenneth Slominski, a Nebraska banker with about 90% of his loans in  agriculture, is worried about this year. 
The president of $180 million-asset First National Bank of Holdrege said  recent years have brought his market a destructive frost, 100-mile-an-hour   winds that have killed corn, and the dive in livestock prices.   
"Some of our customers are having to sell assets to stay in farming," he  said. 
Meanwhile, agricultural lenders are trying to come to grips with  consolidation in farming, said Bill Helming, a Lenexa, Kan.-based financial   consultant for the agricultural and food industries.   
"Anybody doing ag lending today needs to focus on that fact," he said.  "They're going to be dealing with fewer and larger operators. However many   ag lenders there are today, 10 years from now there will be at least 50%   fewer."     
He predicted that some will disappear altogether, while others will  pursue other kinds of business.