1st Union Adds Senior Exec for Atlantic Region

First Union Corp. has promoted its Philadelphia area president, putting him in charge of consumer and commercial banking in its entire Atlantic region.

Robert L. Reid, 41, was named executive vice president and head of the region's general banking group, a newly created position.

The region is made up of Connecticut, Delaware, New Jersey, New York, and Pennsylvania. The eight area presidents in those states used to report to Atlantic region president Donald C. Parcells; now they will report to Mr. Reid, who will report to Mr. Parcells.

The appointment follows the recent announcement that First Union's president, Anthony Terracciano, would retire at yearend.

Mr. Terracciano was chief executive officer of First Fidelity Bancorp., which First Union bought nearly two years. First Fidelity became First Union's Atlantic region, with more than $26 billion of deposits, 630 branches, and 715 ATMS.

"Strengthening of our leadership organization is an ongoing process," said R. Jeep Bryant, a First Union spokesman. "This establishes a very strong leadership team and will ensure a smooth transition" after Mr. Terracciano's departure.

Mr. Reid's promotion follows two other notable realignments at First Union. This month David M. Carroll, who was president of Georgia operations, became president of the company's $40 billion-asset Florida bank. And Thomas H. Pacer, who was head of the Georgia general banking group for the last three years, took over as Georgia president.

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