Keystone Financial Inc. has changed the name of its mutual fund family  and added four funds. 
The KeyPremier Funds, which were founded in 1996 and include 12 funds,  were renamed the Governor Funds to promote a brand identity separate from   the bank, said Lana V. Burkhardt, a vice president and group brand manager.   
  
"Traditionally customers do not view banks as strong investment  management firms," she said. 
Though many banks have renamed their funds to include the name of the  bank, others like First Union Corp. have chosen to build a separate   identity for their fund families.   
  
Ms. Burkhardt said the new name was chosen because Martindale Andres &  Co., the bank's asset management arm, is located on Governor's Row in   Harrisburg, Pa.   
The new funds include three fund of funds and an international equity  fund, which is subadvised by Brinson Partners Inc. of Chicago.