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80% of Consumers Deem Mobile Banking Important: Survey

It’s a mobile world, and more and more consumers are hoping to use their devices to take care of their banking business. Indeed, new research shows that 80% of those surveyed say mobile banking is important.

The survey of 200 consumers, published by Verve Mobile, a U.S. mobile advertising company specializing in location-powered solutions, also shared some insights on the most commonly used location services related to mobile banking, including an ATM locator by current location (51%), branch locator (19%), ATM by zip code (19%)  and branches filtered by services (12%).

Two other interesting nuggets from the survey include:

* 73% of consumers want communications based on their financial profile; and
* 70% of consumers say expense and budget tracking are the most important mobile tools.




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