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SOMETHING OLD, SOMETHING NEW: Cadence Bank funds its debit rewards program through a combination of traditional swipe fees and recently forged merchant partnerships, Rick Claypoole says.

The Death and Rebirth of Debit Card Rewards

The demise of PerkStreet, a startup that offered generous cash back on debit card purchases, illustrates how the business is changing. Interchange-funded rewards are out; merchant-funded perks are in.

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