ONE BRAND: "We decided we wanted a more cohesive brand in" Chicago, says Matthew Doubleday, senior vice president of marketing at Wintrust Financial. "With all the money we've spent on building up the Wintrust brand, we felt a retail bank should benefit."

Wintrust Name Taking Center Stage in Chicago

The multi-bank holding company has historically taken a hyperlocal approach in the suburbs with individually branded banks. As it moves deeper into the heart of Chicago, the company is unifying a dozen branches under its Wintrust brand.

To continue, please log in, register or subscribe.
Already a subscriber? Log in here
Please note you must now log in with your email address and password.

Already a subscriber? Log in here
Please note you must now log in with your email address and password.