No. 9: Veritex Community Bank

Location: Dallas
Assets: $808 million
Employees: 147
Chairman, President and CEO: C. Malcolm Holland
www.veritexbank.com

As chairman and chief executive of Veritex Community Bank, C. Malcolm Holland gets a kick out of the little things, like writing personalized birthday cards to employees. Holland ran the Texas operations of the former Colonial Bank before it went bust during the Great Recession. After a brief stint with Colonial acquirer BB&T Corp., Holland launched Veritex in 2009. Since then, the Dallas bank has acquired four others and grown to 10 branches and more than $800 million of assets.

Veritex has a culture rife with opportunities for recognition and interaction between employees and the top brass. Several times a year, the staff gets together at the Katy Trail Ice House, a popular local beer garden. "We drink beer, eat things that aren't totally good for you and play games Texans like to play," like horseshoes, says human resources director Marie Reed.

The bank is still relatively new, but has already established some traditions. One fixture is the annual Chairman's Award, which is meant to recognize a special effort. This year's winner was a group of employees who helped raise money for a co-worker who had an aneurysm. "We have a Texas community-bank culture," Reed says. "We're all in this together."

For reprint and licensing requests for this article, click here.
Community banking
MORE FROM AMERICAN BANKER