American Banker Research: Issues + Actions
The Issues + Actions reports are produced by the editors of American Banker in partnership with SourceMedia Research (experienced research professionals with strong backgrounds in market research and analysis).
The reports draw upon a series of current proprietary surveys that probe the activities, experiences, and perceptions of C-suite and other senior-level banking professionals.
Qualified survey respondents are drawn from among American Banker subscribers, and include professionals familiar with (consumer finance, wealth management, mobile banking, personal finance management, etc) at their institutions. Some 200 senior executives and other decision-makers at U.S. banking institutions of all sizes participate.
The reports assess how financial executives and their institutions are responding to, and capitalizing on, the fundamental forces that are changing the industry. Each provides exclusive and authoritative data-driven analysis and insight on a topic of vital interest to the operation of a banking company. They are designed to inform senior executives, line-of-business leaders, marketers, and technology providers seeking deeper, more actionable industry perspectives, whether as clients or competitors.
A separate section drills down on the past three months of data from American Bankers Index of Banking Activity, which delivers monthly insight into banks spending, lending and outlook on their business.
Upcoming topics to include risk management, technology, data and analytics, systems and infrastructure, and social media and marketing.
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