UBS to buy robo advisor Wealthfront for $1.4 billion

UBS Group agreed to buy the U.S. robo advisor Wealthfront for $1.4 billion in cash, the first major acquisition of a fintech company under Chief Executive Ralph Hamers.

The deal will add more than $27 billion in assets under management and over 470,000 clients in the U.S., Switzerland’s biggest bank said in a statement late Wednesday. The transaction is expected to close in the second half of this year. 

“Adding Wealthfront’s capabilities and client base to our global investment ecosystem will significantly boost our ability to grow our business in the U.S.,” Hamers said in the statement. It “will enhance our long-term ambition to deliver a scalable, digital-led wealth management solution to affluent investors.”

Photo of a UBS office
A sign sits illuminated on the roof of the UBS Group AG headquarters as light trails are left by moving traffic in this long exposure photograph taken in Zurich, Switzerland. Photographer: Matthew Lloyd/Bloomberg
Matthew Lloyd/Bloomberg

Hamers, a former ING executive, has pledged to use more technology to win more clients and streamline services to the world’s rich. Started in 2008, Wealthfront was one of the first so-called robo advisors, or wealth managers that rely on apps that charge low fees and use algorithms to make trading decisions. 

These upstarts have upended the wealth and asset-management industries by displacing active managers, who rely on their own expertise to place money. Investment giants such as Charles Schwab and brokerages including Morgan Stanley have since branched into the space. 

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