In the past, it was tough for customers to change banks. So, we could charge themand treat thempretty much as we pleased. Technology renders switching banks easier and cheapermaking banking more competitive, less profitable.
Characteristics of prepaid cards and checking accounts have converged. This will continue until they are simply different names for the same thing. Manage them together, and provide with each all the relevant features for which customers will profitably pay.
Many banks have marketing savvy, but few effectively convert prospects into good customers. Gather sample data tracking your new-prospect encounters to see where and how you fail. Survival requires selling.
Most of the losses banks have caused and suffered could be greatly reduced or eliminated without relying on complex regulations and elaborate risk management. Just promulgate and enforce one simple rule: we tolerate no lying.