
George Avetisov
CEOGeorge Avetisov is CEO of HYPR Corp. He has experience in developing cyber fraud and e-commerce, coupled with a strong drive to build a secure Internet ecosystem, and has worked on technology for connected devices.
George Avetisov is CEO of HYPR Corp. He has experience in developing cyber fraud and e-commerce, coupled with a strong drive to build a secure Internet ecosystem, and has worked on technology for connected devices.
Payment and banking apps are deploying passwordless experiences for convenience and some degree of improved security ahead of a goal to eliminate passwords from the authentication process altogether. We should not, however, conflate passwordless experiences with system architecture where there is no password in use, writes George Avetisov, CEO of HYPR.
All service providers, even those with a strong security posture, are only as secure as the Home Depots, LinkedIns and Equifaxes of the world, argues George Avetisov, chief executive of HYPR.
Restaurants and other hospitality businesses have suffered a series of breaches. E-wallets can provide extra security and marketing heft at the same time.
The speed of the crooks and the threat to retailers and customer data is more than enough reason to get aggressive with new identity protections.
Passwords are often restrictive, undynanmic and draw attention from fraudsters. And there's also the risk of repeated cybercrime linked to old authentication.
By using biometrics, merchants can tie user identity to the actual consumer, a better option than EMV chip cards.
Hotels and other hospitality businesses need to adopt new security technology methods such as biometrics to stay ahead of the crooks.
The breaches at large retailers and other companies are continuing, making it time to fully embrace a new authentication method.
There is money to be made for merchants who support mobile payments. However, cyber criminals have noticed and they want their cut, too. The newer and more untested the technology, the greater its potential vulnerability.