Manish Grover is the author of Connected! How #Platforms of Today Will Become Apps of Tomorrow and Dancing the Digital Tune: The 5 Principles of Competing in a Digital World. He is engaged in innovation and go-to-market planning at Capgemini. The views expressed are his own. Connect with him at
Banks are being pushed into the background of popular digital experiences. But they can reappear on interfaces that customers use daily by doubling down on financial wellness efforts.
It's easy to get lost in the technological complexity of "application programming interfaces," but banks need to stay focused on improving business and customer outcomes, which is the ultimate goal.
There are benefits for banks in fintech collaboration via application programming interfaces, but financial institutions should not let go of customer engagement.