Tom Caporaso

Amazon dominates during the holiday shopping season because Prime offers customers benefits every day, writes Tom Caporaso, CEO of Clarus Commerce.

In a world where consumers are tuning out TV ads easier than ever before with streaming services like Netflix, the e-commerce giant is giving advertisers a new platform to be in front of millions of people who like to shop, writes Tom Caporaso, CEO of Clarus Commerce.

Macy's is not alone, as more companies find success after upgrading loyalty programs, writes Tom Caporaso, CEO of Clarus Commerce.

When you look at the potent combination of Prime customers (who are the only ones eligible to shop on Prime Day) and Echo owners, Amazon was shrewd to give those customers extra special treatment.

Retailers should focus on creating a premium experience for a broad range of customers, writes Tom Caporaso, CEO of Clarus Commerce.

Amazon's planned acquisition of Whole Foods adds more power to an already substantial marketing program for Amazon.

While much of the focus on chip cards is rightly placed on security, there's also a relationship building factor as consumers become aware of the benefits.

Nostalgia no doubt helped drive the recent Pokémon Go phenomenon, but another factor — one that will become critical to retailers’ future success — was also at play.

Walmart has entered the mobile payments industry, announcing in December that it was introducing Walmart Pay, an upgrade to Walmart’s existing app that will allow in-store shoppers to pay with their smartphones at checkout.

Instagram, Pinterest, and Snapchat have recently started to offer or test e-commerce and payments opportunities, and online stores need to pay close attention given the potential size of the consumer base.