Wei Ke

Partner

Wei is a Director with Simon-Kucher & Partners, and holds joint appointment in the New York and Toronto offices. He specializes in strategic issues at the marketing-operations interface. Wei's primary consulting focus is on pricing, marketing, and risk analytics topics with large financial institutions in the US, Canada, and Europe.Besides financial services, Wei has developed customer-centric pricing and marketing optimization solutions for a department store chain and an entertainment company in the US. He has also developed optimization solutions for clients in self-storage, healthcare, shipping, and solar energy industries.Wei has been published in leading banking journals, including American Banker BankThink, Bank Accounting & Finance, and BAI Banking Strategies. He has also co-authored MBA teaching cases on retail pricing, currently in use at Columbia Business School and NYU Stern School of Business.Wei received a PhD in Decision, Risk, and Operations from Columbia Business School, and a BS in Electrical Engineering & Applied Mathematics, summa cum laude, from Columbia University.

Loyalty and rewards

Gamification’s a stealthy way to play loyalty

More innovative thinking will be needed to achieve competitive advantage and differentiation without breaking the bank, an gaming is an emerging option, according to Simon-Kucher & Partners’ Wei Ke and Wenbo Li.

By Wei Ke

November 26
Loyalty and rewards

Consumers are shopping for ‘points,’ and it’s hurting issuers

Users are not only more rational in their choice of card, but they are also investing time and effort to find ways to maximize their return from reward points, according to Simon-Kucher & Partners’ Wei Ke and Wenbo Li.

By Wenbo Li

November 12
Digital banking

How to go from free to fee without a customer revolt

Announcing that a formerly free product or service will now cost money exposes banks to reputational risk. But the process doesn’t have to end in customers getting angry.

By Wei Ke

July 18
Mobile banking

Take the Pokemon Go approach to bank sales

It is a fallacy that customers respond only to monetary rewards. Banks should use psychological rewards to drive digital product sales just as popular mobile apps do.

By Wei Ke

February 28
Sales

Let the customer lead the way in cross-selling

The risk, complexity and psychological biases related to financial products make them ill-suited for push-based selling tactics. Instead, banks should use their digital channels to help customers decide what they want.

By Wei Ke

February 15