TUKWILA, Wash.-- BECU last week launched a multi-media advertising campaign with the theme "SHARE" that features more than 50 stories of real BECU members taken from real social media interactions.
"BECU has ascended from being member-owned, to being member-loved," the credit union said in a statement. "Over the last two years BECU's membership has skyrocketed as a result of outrage over large banks' excessive fees and the subsequent Occupy movement. Since 2011, BECU membership has grown by over 18%. The SHARE campaign expresses the thoughts and feelings of both new and longtime members about their ongoing relationship with BECU. The advertising features the actual words and authentic interactions taking place between BECU and its members on social media."
VP Marketing Stephen Balck said member stories are captured via social media on a daily basis, and that those "stories inspire us and move us. We wanted to share them with the community."
Once the 50 members were identified and agreed to participate, BECU worked with its agency, Seattle-based DNA, to produce the campaign, which includes TV, radio, outdoor, print and digital ads. Viewers see real messages from real members in the ads. No scripting was involved.
The ads can be seen at www.becu.org/share.
