AAA Hooks Up With Mich. CUs

Register now

AAA Michigan announced an expanded relationship with the state's credit unions through the Michigan CU League's CUcorp subsidiary.

The joint marketing agreement, called "Members Together," will provide members of both organizations with exclusive products and services ranging from consumer loans to auto insurance.

AAA Michigan, which has partnered with the state's credit unions since the early 1970s, will market credit unions as the preferred provider for a wide variety of financial services at its 156 Michigan offices and call centers. The auto club will work with CUcorp to develop marketing tactics that promote credit union loans and deposits to members.

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER