Ad Touts 'Better Than My Bank'

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Philadelphia FCU has rolled out the third phase of an in-your-face marketing campaign aimed at raising its profile.

Using radio, billboards and wrapped buses and bus shelters, the latest ads are part of the "BetterThanMyBank" campaign that seeks to drive traffic to the webiste of the same address.

Messages wrapped around the buses tie into the mode of transportation, including "Hey Philly-Tell Banks Where To Get Off," while another, with arrows pointing at the bus windows, announces, "He Can Join. She Can Join. They Can Join."

The campaign was created by the Brownstein Group, in Philadelphia.

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