Affinity Plus FCU: ‘Don’t Let Banks Steal Your Pants’

ST. PAUL, Minn. – Affinity Plus FCU is airing a TV commercial called “Underwear and Socks” featuring a man and a woman stripped down to their underwear at the teller counter to illustrate big banks taking more than the shirts off consumers’ backs with hefty fees and rate increases.

A man walks into his large bank wearing a jacket, shirt and pants. By the time he reaches a teller, he’s buck-naked.

The commercial was created by Risdall Marketing Group in New Brighton, Minn., and produced by Twist Production in Minneapolis.

 

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER