Affinity Plus FCU Inks With Video Guidance For Messaging

ST. PAUL, Minn. – Affinity Plus FCU said it has signed with Video Guidance of nearby Bloomington, Minn., to include video conferencing as an important component of its communications strategy.

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Affinity Plus will work with Video Guidance to manage its video conferencing programs through the company’s cloud-based video service – VG Connect. VG Connect is an integration of video conferencing tools that combines desktop, mobile and room systems with HD video, voice, multi-point bridging, streaming and gateway programs.

Video Guidance has deployed systems in several of Affinity Plus’s numerous statewide branches, stretching from its St. Paul headquarters to Grand Rapids, and from Moorhead to Rochester.

“Through video conferencing, we are able to connect with members and employees throughout the state, making a huge difference in our ability to put people above profits,” said Keith Malbrue, CIO for the $1.5-billion credit union.

“We are saving time and money from the exorbitant costs of traveling all over the state, and investing those savings in programs and services that benefit our members,” said Malbrue. “In addition, we are greatly improving our ability to communicate with our employees and connect our investment advisors and financial experts with our members.”

Video Guidance provides its User Adoption Program to help Affinity Plus employees and members manage a video meeting. The company said the industry-unique service trains the trainer to make sure the users are comfortable, confident and capable, making video conferencing easy to use.


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