SAN BERNARDINO, Calif. – Arrowhead CU yesterday announced it signed a contract with Hyatt Advertising of Redlands, Calif., for radio, print, interactive media and product promotions.
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The new campaign will focus on the $1 billion credit union’s free checking, online banking, home and auto loans, savings, and investments, with an emphasis on business services.
The new campaign, which will feature the tag line, “Everything You Need Us to Be,” will try to dispel the perception that credit unions aren’t full service.
Hyatt also provides advertising services for Telesis Community CU, among others.
