Aspire Revamps Rewards Program

CLARK, N.J.-Aspire FCU has launched a new rewards program that offers members charitable donations, free iTunes downloads and other incentives for their free checking and savings accounts.

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Known as Kasasa, the program offers high-interest checking and savings accounts, and refunds on ATM fees that are automatically deposited into the accounts. The products were developed by BancVue, of Austin, Texas.

Kasasa is being introduced with an aggressive marketing campaign in the New York area with ads featuring America's top slam poets at kasasa.com/news-and-media/advertising riffing lyrical threads around the theme of "Do you Kasasa?"


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