BECU Introduces Cyber Concierge

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TUKWILA, Wash. – BECU members now can use a newly launched virtual assistant, “Ask BECU,” at the credit union’s website, to find information by simply entering questions in their own words – just as though they were interacting with an actual BECU representative.

Developed by Next IT, Ask BECU provides a conversational interface that goes beyond traditional natural language processing by understanding the intent and context of each question, guiding members to information and providing links to products and services that are relevant to them.

Ask BECU can be accessed on each page of and also on a “point of need” basis, providing specific details to help members complete tasks such as filling out online forms. Whether members are searching for branch locations, are wondering how to order a new debit card, or are looking for information on how to obtain a car loan, the credit union said Ask BECU quickly puts the right resources at their fingertips.

“We’re excited about the addition of the Ask BECU Virtual Assistant to,” said Hank Church, BECU’s knowledge management manager. “It’s going to be a great benefit to our members and potential members by getting them directly to the information they need.”


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