TUKWILA, Wash. – BECU has rolled out Guided Selling, a new platform for online merchandising of financial products by Leadfusion, which the former Boeing Employees CU helped develop.
Leadfusion said Guided Selling combines interactive educational tools with comparative product information to help consumers evaluate their financial product options online, thereby accelerating conversion.
“We have seen an astonishing 45% engagement with the dialogue and CTR (click-through-rate) to the product comparison/selection tools, and 16% of those applying for a product directly from the Guided Selling tool,” said Ken Myhra, senior virtual banking manager for the $9.6-billion credit union. “We are now expanding our use of Guided Selling with plans to launch additional categories covering more product lines in the coming months.”
Leadfusion said it offers a full Financial Experience Management suite, consisting of researching, marketing, and selling solutions designed to operate independently or optimally as a single integrated solution.
BECU has participated with Leadfusion as a beta customer on Guided Selling and has helped provide insights and refinement of the online merchandising product.
