SAN DIEGO — Amanda Brenneman, business development officer for Maps Credit Union, was honored as the 2013 CUES Next Top Credit Union Exec on Wednesday.
Brenneman's project about her Salem, Ore., credit union's "Buy Local" program was chosen from a group five finalists. She created a blog and posted video updates during the last few months to give the credit union community insight into her project's progress.
The four-part scoring process that included judging panel results, measuring social media engagement, and audience as well as online voting.
Brenneman said the project is testing successfully in the Salem area, with plans to expand nationally. In her presentation, Brenneman also provided suggestions for how credit unions of any size could implement "Buy Local" programs of their own.
"Attendees at our CEO/Executive Team Network meeting are thrilled that Amanda Brenneman and the rest of the finalists give us confidence that the future of the credit union movement is in the capable hands of those who will the carry the torch after us," said CUES President/CEO Chuck Fagan in a statement.
The other four Finalists were Rob Carabelli, senior marketing strategist, McGraw-Hill Federal Credit Union, East Windsor, N.J.; Chad Huseby, branch manager, Servus Credit Union, Delburne, Alberta, Canada; Zac King, AVP/card payment systems, Redstone Federal Credit Union, Huntsville, Ala.; and Bryce Roth, director/marketing and social strategy, CitizensFirst Credit Union, Oshkosh, Wis.
