California/Nevada Public AdvocacyCampaign Continues

Register now

MONTEREY, Calif. - (03/14/06) -- The California and Nevada CreditUnions Leagues are continuing their public advocacy campaign in thetwo states with radio ads after "success" in 2005, according toBill Cheney, the Leagues' new president and CEO. "Nearly 1 millionvoters who heard and remembered the ads were swayed and will sidewith credit unions versus banks," Cheney said Monday to attendeesof the Big Valley Educational Conference here. He said new radiospots for 2006 began in January. "The key messages are: creditunions serve the community, profits are reinvested in the communityand credit unions are locally owned. I know it is a significanthardship for many credit unions to make the payments for the publicadvocacy campaign, but it is absolutely critical in the fightagainst banks."

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER