Canadian CUs Seek To Capitalize On Consumer Disillusionment With Banks
Credit unions here are trying to capitalize on consumers' growing disappointment with their
Originally launched back in August, the Credit Union Central of Alberta has put together a "tool kit" of marketing
Credit Union Central of Alberta said the "Switch" campaign is part of its overall effort to increase credit union
With its theme of better, more personalized service at credit unions compared with the mergers of increasingly big,
The credit unions in Alberta currently serve about 650,000 members and have a combined $8 billion in assets.
The "Switch" campaign is being billed as the first time all 69 of the province's credit unions have worked together