Capital's CUs Ride BaseballMania

Register now

WASHINGTON - (06/13/05) -- Area credit unions are takingadvantage of the area's high-flying major league baseball teamswith a radio ad campaign that hits the air Monday capitalizing on abaseball theme. Radio ads emphasizing the difference between creditunions and banks are scheduled to begin airing in the Baltimore andWashington, D.C. featuring low-key conversations at a baseball gameabout the high-cost of traditional banking and the great serviceoffered by credit unions. The ads feature a diverse group of menand women and focus on the differences between credit unions andbanks. The ads will hit the local airwaves just as the WashingtonNationals have ascended to first place in the National LeagueEastern Division and the Baltimore Orioles fight to stay on top inthe American League East. The ads were financed by the Maryland CULeague's Co-Operative Ad Campaign and were tested in the ruraltowns of Cumberland and Salisbury last week.

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER