Cardtronics To Provide On-Screen ATM Ads
HOUSTON – Cardtronics has signed a multi-year agreement with i-design, the United Kingdom-based provider of the atmAd marketing platform, to bring third-party advertising to Cardtronics’ 30,000 U.S. ATMs.
Cardtronics will launch advertising on 2,200 of its Vcom financial kiosks located in 7-Eleven stores in the U.S., after piloting the on-screen ads on about 800 ATMs operated by Bank Machine, Cardtronics' United Kingdom subsidiary. The Vcom machines are connected to the Financial Services Cooperative Center’s shared branching network.
i-design will sell ATM advertising space to third-party brands on behalf of Cardtronics, allowing these advertisers to place their messages on Cardtronics' ATMs equipped with i-design's atmAd software in both the U.S and the U.K. The delivery of advertisers will be managed by i-design's full-service media sales operation, which works with an extensive list of global, blue-chip advertisers.
The agreement follows a successful pilot program that Cardtronics and i-design ran at hundreds of sites in the United States for one of the nation's largest beer brewers. Independent research revealed that consumers in the pilot were highly receptive to ATM advertising with more than 95% recall of the advertised brand. Further, 94% of surveyed ATM users agreed that the transaction was a better experience when the advertising campaign was playing.
Cardtronics has emerged as the most important electronic funds transfer switch for credit unions, with connections to the CO-OP Financial Services and Credit Union 24 ATM networks, and FSCC. It is also the parent of the surcharge-free Allpoint ATM network.