FARMINGTON HILLS, Mich. — Community Choice Credit Union awarded $886,902 to members as part of the first payout through its new member rewards program.
Called GetBigReward$, the program was introduced in June, 2013, and provides monthly credits and a loan interest rebate to qualified members. Any unused credits were deposited into member accounts.
"The GetBigReward$ program is designed to reward members who actively use Community Choice products and services," said Tracy Cameron, VP of retail. "We are very pleased to have provided $886,902 in rewards. With members receiving as much as $630.77 for their 2013 participation, this is an opportunity to pay off holiday debt or plan a summer vacation with their families."
Community Choice is among a growing number of credit unions that are using loyalty rewards to build deeper relationships and encourage members to make the credit union their PFI.
Community Choice expects to award well above $1 million in rewards in 2014.
