ANN ARBOR, Mich. CFI Group, a customer satisfaction technology and analytics firm, introduced a new Credit Union Barometer survey program that will measure the member experience across the organization and to benchmark a credit union against the ongoing Credit Union Satisfaction Index in May.
“Understanding what drives member satisfaction today and focusing on investments to maintain and improve these drivers is critical to future success,” said Terry Redding, vice president of product development at CFI Group. “Credit Union Barometer allows credit unions to administer an ongoing survey program and receive a detailed look at how to improve member satisfaction.”
Powered by the science of the American Customer Satisfaction Index, Credit Union Barometer is a self-service, standardized survey program. With easy-to-follow instructions and implementation support provided by CFI Group, the company said credit unions can be up and running on the program in a matter of hours.
The program allows credit unions to perform historical trend analysis and slice results by branch and member demographics. With these insights, CFI Group said credit unions can take action, drilling down to identify problem areas and respond to real-time e-mail alerts of unsatisfied member feedback.
