CHARLOTTE, N.C. – Charlotte Metro CU took on the big banks and their fees with a local TV ad during Sunday’s Super Bowl, its third-annual foray into the year’s largest televised event.
The credit union’s 30-second commercial featured an older man in a suit using a vacuum to suck money away from people in Charlotte. The vacuum had a sticker that said, “Big Bank.” At one point, the man vacuums a child’s hot dog right out of its bun.
“Apparently, there’s no limit to what big banks will do for profits,” the narrator says. “Don’t get suckered. Switch to Charlotte Metro Credit Union.”
Some of the scenes were shot near the local headquarters of two of the nation’s biggest banks, Bank of America and Wells Fargo, which have received heated criticism over fees and foreclosures.
The $270-million credit union said it “scored big” with its 2010 Super Bowl commercial called “Fee Pigs,” and followed up last year with an alien-like creature flying past local landmarks. The creature eventually walked inside a Charlotte Metro CU branch and was told “anyone can be a member.”
