GROTON, Conn. – Ten members of Charter Oak FCU won a cosmetic makeover, courtesy of the Mystic Salon & Spa, including a haircut, eyebrow shaping, a pedicure and manicure, and a "fantasy tan," as part of celebrations marking the $600 million credit union’s new look.
As part of its corporate makeover, Charter Oak now features a large new bright-orange logo featuring a replica of the original Charter Oak tree in Hartford. In addition, all of its branches feature new signage, including the logo, and the credit union's marketing campaign tweaks its banking competition by offering "relationships beyond banking."
The new campaign, which includes a new Web site at www.charteroak.org, was designed to boost the visibility of the credit union, one of the largest in the state.
The new look was created by the Harland Clarke Corp., with a media campaign designed by Quinn & Gellar advertising and marketing agency of New London.
