RANCHO CUCAMONGA, Calif. – CO-OP Financial Services yesterday said it has licensed Saylent Technologies’ card portfolio optimization software to help member credit unions identify and analyze card usage patterns.
Although the program initially is being targeted for debit programs, it also can be used to analyze ATM, shared branch and credit programs as well.
The company says the system will help credit unions increase revenue, share of wallets and strengthen relationships with cardholders.
The software will be delivered via the CO-OP website and offered in two modules: enhanced reporting and business analytics. It will allow credit unions to analyze network and merchant-level reporting, estimated interchange, custom campaign management and profitability metrics.
