Conglomerate Affinity Group CU Names Genisys CU Exec Its CEO

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PONTIAC, Mich. – Affinity Group CU said yesterday it hired Glenda West, a vice president of branch operations at Genisys CU, as president and CEO of the $140 million credit union conglomerate.

Since 2007, Affinity Group has united four separate credit unions into one “group” – Crestwood Community CU, Municipal & Health Services FCU, WySouth FCU and Kensington Valley Community CU – to share resources, build an expanded branch and ATM network, and offer members a suite of financial products. It also owns pieces of four CUSOs: CU* Answers, Mortgage Center, LLC, Xtend, LLC, and CU Partner Solutions.

West also was CEO of DuPont CU for eight years and worked her way up from the credit union teller lines.


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