HARTFORD, Conn. – Credit unions across Connecticut on Monday unveiled a new multi-media campaign featuring ads in the state’s biggest print and on-air media.
The campaign focuses on the CU League of Connecticut’s ASmarterChoice.org website, which features real-life testimonials, a credit union locator and explanations about the credit union difference.
Print ads will run in the Hartford Courant, New Haven Advocate and Fairfield County Advocate, with commercial spots on WTIC and WCCT television. The online presence through Hartford Courant’s courant.com will be visible two weeks in May, beginning next Thursday, May 10, and then going forward visible the first two weeks in June, September, October, November and December.
“It is important that people in Connecticut are aware that credit unions are here, available to them, and offer convenient and affordable financial services in a friendly and informative manner,” said Tony Emerson, president of the league.
The cooperative campaign was financed by 17 Connecticut credit unions.
